Performance notification received
What is Amazon actually asking for, and what do I write back?
Paste the notice. We tell you, free, which policy Amazon is enforcing, which violation class you are in, and whether a Plan of Action is even the right tool. If you want the appeal written, $49 buys a first-round Plan of Action in Amazon's three-section structure plus an evidence checklist, delivered within 24 hours of your confirmed facts.
You read it, attach your own documents, and submit it in Seller Central yourself. We never log into your account, never contact Amazon, and never write or alter evidence.
A seller holding a notice, with inventory and payouts frozen
You sell on Amazon as a third party and an email from Seller Performance has deactivated an ASIN or your whole account, or your Account Health page shows a violation that wants a response. The email quotes a policy section, names nothing specific, warns that payments may be withheld, and gives you a slot to write an appeal. Maybe you have already written one or two and they came back with the same form rejection, which is the most common moment people arrive at this page.
Sellers in this moment on the Seller Central forum ask the same question for years: "How can we get more information to craft a proper plan of action for the appeal if Amazon will not tell us exactly what we're being accused of doing." The first thing we do is answer that question for your specific notice, for free.
The packet
- A notice decode: which policy section the notice invokes, which violation class it belongs to (Section 3, inauthentic, restricted products, ASIN variation, reference pricing, dropshipping, and so on), and what evidence Amazon asks for in that class.
- A Plan of Action draft in Amazon's exact structure, root cause, corrective actions, preventive measures, written from the facts you confirmed to us and nothing else.
- An evidence checklist: every invoice, supplier letter, letter of authorization, tracking record, or screenshot that class of appeal calls for, with the ones you do not have marked as gaps.
- A one-page list of what not to say in this class of appeal, because the common rejections come from admissions and filler that Amazon's reviewers read as a non-answer.
- Submission notes: where in Seller Central the appeal goes and what to attach. You submit it.
Paste, confirm, receive, submit
- You paste the notice above and leave an email. We reply with the decode. If the notice is in a class a Plan of Action cannot fix, or one that needs a lawyer (counterfeit and intellectual-property complaints), we say so at this step and nothing is sold.
- If you want the draft, you pay the flat fee and answer a short set of questions about what happened: what you sold, who supplied it, what changed, what you have on file. We draft only from what you confirm.
- The packet arrives by email within 24 hours of your answers. On the $149 tier, when Amazon replies, you forward the reply and a rewrite built on what Amazon says it still wants arrives within 24 hours, twice.
- You review it, attach your own documents, and submit it in Seller Central yourself.
Four tiers, each with its refund condition
| Tier | Price | What it includes |
|---|---|---|
| Free notice read | $0 | Paste the notification. We reply with the policy it invokes, the violation class, what Amazon is asking for, and whether a Plan of Action is the right tool at all.Free; nothing to refund. |
| First-round Plan of Action | $49 | The notice decode, a first-round Plan of Action draft in Amazon's three sections from your confirmed facts, the evidence checklist with gaps marked, and the what-not-to-say page. One round.Refunded in full if the draft does not arrive within 24 hours of your confirmed facts, or if we classify your notice as one a Plan of Action cannot fix (in which case we say so and charge nothing). |
| Plan of Action with two revision rounds | $149 | Everything in the first round, plus two rewrites after Amazon replies, each built on what Amazon's reply says it still wants. Each rewrite arrives within 24 hours of you forwarding the reply.Refunded in full if the first draft does not arrive within 24 hours of your confirmed facts, or if we classify your notice as one a Plan of Action cannot fix. Revision rounds that arrive late are refunded at a third of the price each. |
| Agency plan | $99 / month | For agencies and aggregators: unlimited first-round packets for the accounts you manage, billed monthly, same 24-hour window per packet.Any packet that arrives later than 24 hours is credited back at the single-packet price ($49) against the next month. |
The same structure the consultants sell, without the consultant
A Plan of Action has a fixed shape that Amazon publishes, and the work is classifying the notice correctly, listing the evidence that class needs, and writing three sections from the seller's own facts. The people who sell that today price it as a rescue.
| Who | Price | Turnaround |
|---|---|---|
| Appeal consultants (AppealDesk's published comparison) | $1,250 to $3,500 flat | 5 days to 2 weeks |
| Fiverr's Choice gig, 516 reviews | from $312 | 24 hours to 3 days |
| AppealDesk generator | $97 | minutes |
| This packet | $49 to $149 | within 24 hours |
We charge a flat fee because the outcome is Amazon's and we will not price as if it were ours. What you pay for is a correctly classified notice, a draft in the right structure with no invented facts, and an honest gap list, delivered inside a stated window. If the window is missed, you get the money back.
What this is not
- We draft the appeal. You review it, attach your own documents, and submit it in Seller Central yourself.
- We never log into your Seller Central account and never contact Amazon on your behalf.
- We do not write, alter, backdate, or source invoices, supplier letters, or any other evidence. If you do not have a document, the packet lists it as missing.
- Reinstatement is Amazon's decision. We do not promise reinstatement, and every refund condition is about our delivery, never about Amazon's answer.
- This is not legal advice. Counterfeit and intellectual-property complaints may need a lawyer; when they do, we say so and sell only the evidence checklist.
- Operated by Reality Contact, LLC. Prices in USD. Refund conditions as stated.
Amazon will not tell me exactly what I did. How can anyone write a root cause?
The notice names a policy section and usually a violation class, and each class has a known set of things Amazon's reviewers check for. The decode maps your notice to that class and lists the evidence that class calls for. The root cause is then written from what you tell us actually happened on your side, which is the only place a true root cause can come from. If the facts you confirm do not support a root cause Amazon would recognize, we say that rather than invent one.
I have already written three appeals and they all came back rejected. What is different?
Most rejected self-written appeals are either in the wrong structure, argue that the seller did nothing wrong instead of stating a root cause, or attach evidence Amazon did not ask for while missing the one item it did. The decode tells you which of those happened. The $149 tier exists for exactly this situation, because the rewrite is built on what Amazon's reply says it still wants.
Can you get me invoices or a supplier letter?
No. We do not write, alter, or source evidence of any kind. Appeals built on fabricated invoices are a known scam and a reason Amazon bans accounts permanently. If you do not have a document the class requires, the checklist marks it as a gap and says what, if anything, can stand in for it.
Will this get my account reinstated?
We do not know, and anyone who tells you they do is selling you a guess. Reinstatement is Amazon's decision. What we promise is a correctly classified notice, a draft in the right structure with no invented facts, and delivery inside 24 hours, and the refund conditions are about those things.
Do you need access to my Seller Central account?
No, and we would not accept it. Everything is built from the notice text you paste and the facts you confirm by email. You submit the appeal yourself.
From the record
These are public asks and market facts that shaped the offer. They are not customer testimonials.
“How can we get more information to craft a proper plan of action for the appeal if Amazon will not tell us exactly what we're being accused of doing?”Seller Central forum, July 18, 2025
“On my third attempt I wrote a 5 page Plan of Action ... Rejected again. I need help on what's missing.”Seller Central forum, August 17, 2024