An inauthentic complaint is usually an evidence problem before it is a writing problem. Amazon wants to trace the affected inventory to a supplier and compare the invoice, supplier identity, quantities, dates, and product details with the units sold. The appeal should explain the real sourcing failure or control gap only after those records have been checked.
The word “inauthentic” does not by itself prove that a product was counterfeit. It tells you which risk Amazon is investigating. The notice normally identifies the ASINs and gives document instructions. A readable invoice from a verifiable supplier can answer that request; a retail receipt, edited PDF, document with mismatched quantities, or supplier Amazon cannot verify may not.
What the record changes
Build the evidence list before drafting the Plan of Action. Match each affected ASIN to the purchase record, confirm that the purchase date predates the sales under review, check that quantities are plausible, and preserve the original file. If the source cannot be documented, say that the evidence is missing and describe the actual inventory decision that follows. Never alter an invoice to make the fields line up.
- Amazon's anti-counterfeiting policy says sellers are responsible for sourcing and selling authentic products and for the authenticity of the products they list.
- The notice itself controls which documents and date range apply, so the checklist must quote the current request rather than rely on an old template.
- The offer's legal gate prohibits writing, changing, backdating, or sourcing invoices and supplier letters. A missing record remains a named gap.
How to use this answer
A useful appeal starts with the notice because the policy class determines the evidence Amazon expects. The free read maps the words in your notice to that class. A paid packet then uses only your confirmed facts to draft Amazon's root-cause, corrective-action, and preventive-measure sections, while the evidence checklist leaves every missing document marked as missing.
- Paste the notice and remove names, order numbers, or other details you do not want to share.
- Compare the policy link and requested evidence in the notice with the cited Amazon rule and the class-specific checklist below.
- Confirm what actually happened before any Plan of Action is drafted. An appeal cannot safely invent the root cause or repair a missing invoice.
Where the service stops
Reality Contact, LLC drafts from facts you confirm. You review the draft, attach your own genuine documents, and submit it in Seller Central yourself. We never log into your account, contact Amazon, write or alter evidence, or promise reinstatement. Counterfeit and intellectual-property matters may need a lawyer. This service is not legal advice.
Sources: Amazon anti-counterfeiting policy; Amazon Plan of Action help; Seller Central forum: repeated appeal rejection.